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Richwell Phinias | Bridging the digital divide
Richwell Phinias | Bridging the digital divide
One-Man 24-Hour Marathon Broadcast on HIV & AIDS - WAD 2008: Take the Lead
Related to country: Zimbabwe

Translations available in: English (original) | French | Spanish | Italian | German | Portuguese | Swedish | Russian | Dutch | Arabic

For the first time ever in Zimbabwe, and indeed in world history, a 24-hour marathon broadcast on HIV and AIDS!

The brainchild of POWER FM, a musical station wholly owned by the Zimbabwe Broadcasting Holdings, the 24-Hour marathon broadcast to be aired on Power FM presents Zimbabweans with an opportunity to reflect, talk about, question as well as map the way forward regarding the country's responses to HIV and AIDS.

Twenty four years since the first HIV case was detected in Zimbabwe, Power FM and SAfAIDS have partnered on this initiative due to their firm belief that, despite the progress Zimbabwe has made in the past 10 years, there is need to constantly go back to the drawing table and come up with new ways of dealing with the epidemic, still one of the leading causes of death in Zimbabwe, and the whole of southern Africa.

Zimbabwe has managed to record a decline in HIV prevalence from over 30 percent, 10 years ago, to the current 15,6 percent.

"This One-Man 24-Hour marathon broadcast is a brilliant and innovative way of keeping HIV and AIDS issues on the agenda. We can only applaud POWER FM and Leander Kandiero, the 24-Hour man show presenter, for coming up with such an excellent idea said SAfAIDS deputy director, Ms Sara Page. "As SAfAIDS, we are proud to be associated with the whole idea and look forward to providing accurate and relevant information on HIV and AIDS and TB during the broadcast."

"What this shows is that each and every one of us can do something to make a difference. We can all take the lead to make a difference in our homes, workplaces, communities and even in our country," she added.

This year, World AIDS Day is being commemorated under the theme of leadership, which Kandiero says was one of the reasons he decided to take the lead and commit himself to being on air throughout the 1st of December with the aim of raising the profile of HIV and AIDS issues and providing a platform for people living with HIV and AIDS to have their voices heard.

"It is just about using your talent and your space to make a difference. If each and every one of us in this country contributes something, be it time, or money, or even knowledge and information, Zimbabwe can only continue to record declines in HIV incidence while people living with HIV can also become more positive about themselves and as a result, live longer," he said.

It is hoped that corporates, individuals, opinion leaders and all Zimbabweans will tune in to the broadcast and participate in various ways, even if it is to buy medicines for those in need of them.

POWER FM says it firmly believes in its moral obligation to give back to the communities that make up its listenership by supporting such innovative and worthwhile initiatives like the One-Man 24 Hour Marathon Broadcast.

So come World AIDS Day on the 1st of December 2008, you are advised to "Take the Lead and be the first to tune in to Power FM."

For more information please contact:
Beatrice Tonhodzayi
SAfAIDS
Tel: + 263-4- 336193/4 or 307898
Email: beatrice@safaids.org.zw

Or

Tinashe Chiname
POWER FM
Tel: + 263- 54- 226000
Posted by 24/7 Marathon Broadcast-Leander Kandiero at 5:51 AM

December 1, 2008 | 10:45 AM Comments  0 comments

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